Search Engine Optimization (SEO)
Approach , It can help us to get high ranking in any search engine without any cost .SEO (Search Engine Optimization) is a powerful tool, through which anyone can get ranking . but , SEO is not useful for low quality content ,it is only useful for the true information over the internet. if your content is meaning full then visitors come again for getting useful information.if your content is not understandable for the visitors then they don’t come back to your site.
search engine like google.com , yahoo.com and Bing.com is working on the algorithm and these search engines are very smart .it contains all information of every website like : Information about your visitors ,how many sites link with your site, which are affiliated to program, which program you are using etc.
Digital Marketing is generally used for promotion of brands and services with the help of sites .In this we can put ads on our websites when anyone buys any product through our website. Then, few percentage of commission added to website budget.
Social Media Optimization (SMO)
SMO is generally used for Publishing & Socializing the Product , Brands , Events , Services , Business & Ideas etc. So, the no. of peoples know about it . It is also a type of ad that can be broadcasted with the help of social networking sites like facebook , twitter & pinterest.